A Manager wishing to develop your key account customers ?

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A Manager or a Sales Manager wishing to set up a sales organisation dedicated to your key account customers ?

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In the approach or answer phase to a strategic tender, and you need support ?

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Looking to break into the Retail and Luxury goods industries, and need expertise ?...

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Audit and sales strategy

• Current kam situation analysis and diagnosis 

• What's a key account customer ? What's a strategic target ?  Comprehension of key account sector

• What will be my approach ? Designing Key Account Sales Strategy 

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Implementation

• How to set up my key account strategy ? Planning Sales action

• How to adapt my offer to key account customers or targets ?   Definition of target offer and category management

• How to highlight and promote my offer ? Support in planning marketing and communication

• What sales organization should I set up for my key account customers ? Human resources : Kam team

• What's the sales process for key account management ? 

• How can I manage key account sales activity and analyse its relevance ? Indicators and tools

• How can I build loyalty with key account customers ? Strategic and proactive monitoring, loyalty programs 

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Support

• How can I monitor and support my sales team ? Monitoring and support 

• How can I be supported with key customers or targets ? Operational support in answering  major tenders, in strategic follow up of certain key account customers.

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Retail and Luxury goods expertise 

• How to approach and develop my market share in retail and luxury sectors ? How to apply my strategy to these sectors ? Understanding Sectors, Defining Offer, Planning Prospection…

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But Also... 

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Other key questions can be answered: we'll adapt and develop them according to your company, your environment and your needs... ;-)