Up Kam ! Key Account Management
A Manager wishing to develop your key account customers ?
A Manager or a Sales Manager wishing to set up a sales organisation dedicated to your key account customers ?
In the approach or answer phase to a strategic tender, and you need support ?
Looking to break into the Retail and Luxury goods industries, and need expertise ?...
Audit and sales strategy
Current kam situation analysis and diagnosis
What's a key account customer ? What's a strategic target ? Comprehension of key account sector
What will be my approach ? Designing Key Account Sales Strategy
How to set up my key account strategy ? Planning Sales action
How to adapt my offer to key account customers or targets ? Definition of target offer and category management
How to highlight and promote my offer ? Support in planning marketing and communication
What sales organization should I set up for my key account customers ? Human resources : Kam team
What's the sales process for key account management ?
How can I manage key account sales activity and analyse its relevance ? Indicators and tools
How can I build loyalty with key account customers ? Strategic and proactive monitoring, loyalty programs
How can I monitor and support my sales team ? Monitoring and support
How can I be supported with key customers or targets ? Operational support in answering major tenders, in strategic follow up of certain key account customers.
Retail and Luxury goods expertise
How to approach and develop my market share in retail and luxury sectors ? How to apply my strategy to these sectors ? Understanding Sectors, Defining Offer, Planning Prospection…
Other key questions can be answered: we'll adapt and develop them according to your company, your environment and your needs... ;-)
and the questions we'll deal with together
Key Account Sales
Profil de chasseur
Profil de développeur